from “The Competency Casebook: Twelve Studies in Competency-Based Performance Improvement” Dubois, David D., ed. HRD Press, Inc., 1998.
Mindy Hall, in Chapter 9, describes how Rhone-Poulenc-Rorer, a global pharmaceutical corporation, used a competency-based approach to build a development culture across the North America zone of responsibility. Hall tracks for us how competencies were used throughout a five-stage change process. The change process included the following steps: creating a vision; generating energy and enthusiasm for the vision; building support for the change with key individuals; providing a common purpose, direction, and language; and, aligning key human resources systems (including recruitment, performance measurement, rewards, and so forth) to support and reinforce the desired culture.